On Friday I had a chance to go to RISD (Rhode Island School of Design) to hear Jack Dorsey, one of the creators of Twitter, talk about becoming and being an entrepreneur. The talk was very interesting and there were some points that stuck in my head. But the one that most impressed me was about commerce.
Dorsey said he wants to make the experience of paying for things not so painful. People go into places and it's like dam I want or need this but it sucks I have to pay for it with my hard earned money. He wants to create a world in where you go in and you don't really think about the fact you are paying, you are fine with it. For example going into a coffee shop and the person at the front desk already knows what you want to order because your phone has let them know what you have ordered in the past and what is most likely what you want. Then you simple sweep your card, get your order and you are out the door. Then when you're leaving your phone asks you how much you want to leave for tip. That way you can taste what you just ordered and can leave a tip on how good the product was made rather then the ability a person has to press some bottoms on a register. The experience the consumer has is just as important as the product that is being sold.
Dorsey also talked about how Twitter was created to exchange knowledge freely, easily, and to let people decided what is important to them. Thats the main reason a tweet is no longer then 140 characters so any one in the world can use a simple cell phone to send a tweet. Over all on the topic of becoming an entrepreneur he said he never grew up saying he wanted to become one, it just happened. In reality he just wanted to create things that would help people live a happier life.
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